By the end of the first week of the London Olympics, I was itching to write about this inspirational demonstration of human achievement. I didn't want to publish anything during the first week, nor the second, not even the day after the closing ceremony but right about now, just before post-apocalympic blues sets in.

In the run up to the Games I joined the ranks of Olysceptics, citing travel chaos and poor weather as the two greatest enemies leading to global ridicule and failure. When I heard of leaked plans for Danny Boyle's opening ceremony involving NHS nurses and allotments, I thought the whole thing would degenerate into farce on a scale unlike anything we had previously witnessed. Twitter would surely draw blood on day 1.

But that all changed. Something magical happened. We all fell in love with the rolling green hills of Middle Earth, Kenneth Branagh's jovial Brunel and the thrusting chimneys of the Industrial Revolution. There were the odd slips into expected stereotypes but as the superheated Olympic rings descended we united as a nation behind this uniquely British spectacle, full of passion, humour and stunning design touches.

Thomas Heatherwick's creative genius burned as brightly as his cauldron, with the flame completing its journey to the centre of the immaculately branded £486m British designed and built stadium. A great night to kick off 16 days of design excellence, faultlessly broadcast by the greatest television network in the world – the BBC.

Oh, and there were some medals too. TeamGB built momentum throughout the Games, finishing in a solid third place with 29 Gold, 17 Silver and 19 bronze medals – our best result for 104 years. We shed tears for the genius of Jess and the might of Mo and 90.4% of the population (51.9m people) shared the highs and lows on our smartphones, tablets and the big screen at the heart of our homes.

Kennedy got it right "ask not what your country can do for you, ask what you can do for your country" – each and every competitor gave 100% (apart from Taoufik Makhloufi of Algeria… and the British football team) to represent their country. It wasn't just about taking part, it was about going for gold and realising potential.

Most Premiership footballers look as if they're turning up for a match as part of their contractual obligation or a court order. Our athletes were proud to be there and this rubbed off on a proud nation, already whipped into a patriotic fervour in this Jubilee year and following Bradley Wiggins' Tour de France win.

So how do we keep this going? Well we'll watch the Paralympics and marvel at incredible courage in the face of adversity and another great haul of medals. Then what?

I had an exchange of words on Twitter last week with someone I regard as an intelligent individual. I somehow found myself defending athletes and athletics as if I were taking sides against academic achievement – I wasn't, both have enormous merit. Here's how the conversation unfolded:

BE: Not sure athletes are better role models than singers. Both imply that you have to be born with talent and that classroom study is pointless

DJ (me): Are you serious? An athlete can be trained - as can a voice & a brain. Without opportunity, you cannot realise potential

DJ (me again): what an utterly ridiculous message. Of course only a few succeed - in any walk of life - but you have to be in it to win it.

BE: There are far more opportunities for people who work hard at school than for those who work hard at running in circles.

DJ: are you somehow suggesting the two are mutually exclusive? We should encourage kids (and adults) to reach their potential.

End of conversation.

I'm sure the news that the Government is reinstating competitive sports in schools was music to many parents' ears. I'd never be accused of pushy parenting (quite the opposite) but understanding the benefits of competitive spirit and team participation builds character and is vital preparation for the real world – be that on a track, a stage, in a pitch or a lab.

For those of us in the privileged position to act as a mouthpiece for an industry, it's time to be positive and talk about Global Collaboration. Our Olympic triumphs not only position Team GB (that's all of us) as a successful nation once again, but this opens the door to working 'with' the rest of the world, not against it.

One of our stunning app projects for 2012 is our newly Kickstarter-funded title 'The Numinous Place' – a perfect example of international collaboration. This work of transmedia fiction is the brainchild of LA-based Kiwi Mark Staufer and together with US and Irish contributions and our British design tech and innovation experience we're in great global shape. Having Russell Crowe on board as an investor doesn't hurt either.

No, the Olympics won't make the recession go away, feed the hungry or cure the sick but it can motivate a nation to get up, get out and stop feeling sorry for itself.

We're amazing – that's the lasting message to take from The Games but it takes effort to become amazing, and even more to make it stick.

Imagine the creative output if the world’s top minds collaborated on a daily basis to run The Ultimate Integrated Agency. Creativity takes many forms, from entrepreneurial business minds and innovative strategists to visionary designers from many disciplines. I’ve decided to bring a personal selection together to see if my Magnificent Nine make a winning combination or a recipe for disaster.

I’m not suggesting for one moment that this collection of egocentric individuals would last a week in business together, but let’s suspend belief and focus on the potential.

Some are pretty obvious choices and others less so, but they wouldn’t have made the interview if I didn’t admire their work. The following role call illustrates my top virtual selection for ‘The Ultimate Agency’...

Steve Jobs
{ CEO }

What I’ve not alluded to is whether The Ultimate Agency is a start-up, successful ongoing project or a business in need of a change of direction. Not a problem for our CEO, as Steve Jobs has had experience with all three. The charismatic, single-minded leader of the Apple empire co-founded the whole operation in 1976, took it to the brink, left, returned in 1997, regrouped and hasn’t looked back since.

With some of the most committed brand evangelists in the business Apple’s products almost sell themselves. However, without Jobs leading from the front and his shared vision with Jony Ive, the company wouldn’t be where it is today. I’d hate to see Microsoft’s Steve Ballmer screaming up and down the stage at a keynote, promoting anything from Apple as they just wouldn’t be the same products anymore. You’ll not find any current Microsoft employees in my Ultimate Agency list, the Windows 7 launch party TV ads would have hammered the nail in that coffin.

Jason Calacanis
{ Business Acquisition and Development Director }

I want someone in this role willing to drive the agency (and the clients) forward into new markets with a thorough understanding of each. Jason Calacanis is a US entrepreneur with a proven track record of starting, developing and profitting from very successful businesses.

The potted history begins in 1996 when Calacanis started the Silicon Alley Reporter (sold in 2003), next founding Weblogs, Inc (sold in 2005), roles as SVP of AOL and General Manager of Netscape followed until founding Mahalo.com in 2007. In 2009 Jason embarked on another venture, the ‘This Week in...’ webTV network, hosting topics from video games, to poker, to comedy to This Week In StartUps, hosted by Jason.

Calacanis’ CV demonstrates a razor-sharp entrepreneurial instinct essential for any business, especially useful in the cutthroat world of the creative industry.

Mitch Joel
{ Head of Marketing Strategy }

If anyone in the marketing and social media business hasn’t heard of Mitch Joel, then go and look him up. His is the one voice of reason you should be listening to and his blog and book (both entitled Six Pixels of Separation) tell it like it is, not how marketers make it sound.

It can get tiring for most ‘normal’ people to spend time with marketers and it’s easy to resent the influx of acronyms and tech-speak uncomfortably shoehorned into conversation so I’ve chosen Mitch to head up Marketing Strategy for the no-nonsense Ultimate Agency.

Mitch is an inspirational speaker and an effective business generator so will work well with my next appointment to the team...

Stephen Fry
{ Client Services Director }

Actor, writer, presenter, raconteur, all-round passionate enthusiast and communicator... Stephen Fry is a man of many talents. He ticks all these boxes but they culminate in one compelling reason to include him in my list: A truly great Client Services Director should not only understand and love the business but the business should love them back.

Stop people in the street and ask who they’d invite round for a dinner party and the chances are nine out of ten would have Stephen Fry down for an invite. The Dalai Lama is a worthy addition, but I’d rather discuss the pros and cons of Blackadder, Oscar Wilde and my iPhone with the former partner to Dr. Gregory House. I’m sure clients would feel the same.

Don Draper
{ Creative Director }

Yes, I know Don Draper is a fictional character, played by Jon Hamm in the award-winning Mad Men, but you’d soon have a go at me for putting my own name forward so Draper gets my vote.

A great Creative Director should be a maverick, with an opinion on everything thrown at them. Sitting on the fence isn’t an option as the team around them are there to put the case for and against the client’s brief. Each job exists to be questioned and challenged, not followed religiously otherwise the role of Creative Director is relegated to that of designer or manager and facilitator, rather than inspirational leader.

Don Draper could never be described as a follower and if he goes off the rails occasionally, his outstanding team is there to ensure the final destination is still reached.

Wally Olins
{ Brand Director }

If you want to get intimate with the internal workings of a brand, Wally Olins is the man to speak to. Wally is one of the most engaging public speakers I have had the pleasure of listening to. He makes the business of branding interesting because of the stories he recounts regarding his vast experience in the subject.

It is this back-story to each brand that marks Wally out as a great – it’s certainly not about a quick visit to the drawing board or Mac but a deep understanding of where a brand stands, where it wants to be and how its audience relates to it.

Wally’s years of experience, from his time with Wolff Olins, to his present position as Chairman of Saffron Brand Consultants have resulted in a folio of satisfied clients, ranging from Volkswagen, BT & Coca-Cola to brand positioning for Poland, Spain and London (for the 2012 Olympics – like it or loathe it!). I think The Ultimate Agency branding would be safe in Wally’s Olins’ hands.

Moritz Waldemeyer
{ Head of Emergent Technology }

Moritz Waldemeyer may well be the closest you’ll get to a designer living the contemporary rock and roll lifestyle without ever really stepping into the limelight. His incredible LED ‘laser suits’ have made on-stage appearances when worn by Rihanna, OKGO, Mika and U2 as well as hitting the catwalk in collaboration with Hussein Chalayan and Swarovski.

Big brands are now queuing up to work with Waldermeyer, as his combination of technology, art, fashion and design generate live effects seemingly drawn straight from the digital realm. Having trained as an engineer, Waldermeyer’s projects function as planned even if they do have an air of fantasy about them. An ideal combination for the Ultimate Agency – thinking outside the box, but filling it with useful tools.

Thomas Heatherwick
{ Architectural Design Director }

Although Thomas Heatherwick shares a talent with my next appointment for designing incredible open spaces (and the structures that sit within them), Heatherwick’s focus remains fixed in an architectural direction. His New Bus for London may step on a few toes but Newson’s heart lies with product design.

Heatherwick’s most recent public project, The UK Pavilion at Shanghai Expo 2010, highlights his continuing avoidance of all things conventional. His ‘B of The Bang’ sculpture to celebrate Manchester’s 2002 Commonwealth Games was finally dismantled last year, having never fully opened, after fears over the stability of its huge metal spikes. Some would call it unsafe. I’d call it edgy.

Marc Newson
{ Head of Product Design and Development }

“No Jony Ive?” I hear you cry. I haven’t faltered in my allegiance to Apple but The Ultimate Agency needs a versatile as well as visionary leader to head up the product category. Jony Ive continues to deliver beautiful objects of desire under the Apple banner but Australian-born Newson doesn’t fly the flag for any one brand. He’s his own man and this shows in the breadth and depth of his portfolio.

As I’ve mentioned above, Newson shares many skills with Heatherwick, however I’m not expecting the two to fall out now they’re working for The Ultimate Agency – quite the opposite, it’s the collaborative fallout that interests me and I’d love to see the results.

The nine creative individuals listed above all epitomise the industry’s pioneering spirit. It’s their kind of risk-taking I’m looking for. There’s always going to be room for ‘safe’ in the world, but safe never scaled Everest, it didn’t reach the moon and it certainly won’t make it through the door of The Ultimate Agency.