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  • Activ Right Brain
  • About Dean
  • Designing The Future
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Trump, Brexit and Beyond: Switching Negative to Positive in 2017

I think we’d all admit, 2016 hasn’t been the best of years. In fact it would have been endorsed on LinkedIn for ‘shit shower’. We’ve lost some incredible talent – from Bowie to Prince, Alan Rickman to Mohammad Ali and there’s still a few weeks left.

Then politics happened. The Brexit roadshow came to town, we uncoupled the caravan marked ‘UK’ and started pushing it up HS2 without a timetable, a budget or a driver. Cue the Trump bandwagon…

Although I’m based in the UK, I spend a lot of time in the US and I love it. North America features such geographical variety – from snowcapped mountains to desert salt flats, tropical beaches and bustling metropolis. It’s easy to see why less than half the population possesses a valid passport.

But the political and social opinion varies as much as the terrain and, despite the endless election coverage, those views aren’t all reflected in the mainstream media – hence Donald Trump’s shock election win last month.

He swept to victory on a wave of support from disillusioned Americans, many of whom had lost jobs they thought were secure – some direct casualties of automation and the Internet of Things, many feeling intimidated by change. These people don’t like robots, see technology as a threat and Donald Trump as their saviour.

He’s a climate change denier. Expert denier. Progress denier and now Time’s Person of The Year! The US tech industry (and those it invests in globally) are understandably concerned – especially champions of new untried and untested platforms such as VR, AR and AI. It’s going to be a tough fight against a man screaming “No fact checking!”

I have to admit, the 2016 US election wasn’t my first encounter with Donald Trump. In 2010, with my tongue placed firmly in my cheek, I applied for The Apprentice. The US show couldn’t be further from the BBC’s quality production and its endearing figurehead, Lord Sugar.

Before his departure from the show, Donald Trump presided over a tasteless dark wood, marble and gold TV empire, full of overly-sincere candidates, forelock-tugging co-workers and overbearing sponsors. I loved the show for its window into a world so different from our own. How could I not apply?

Unfortunately, meticulous planning went out the window as, in the most English way possible, we arrived at Trump Tower so hungover that we missed our NBC Apprentice audition. I was briefly connected to Donald Trump on LinkedIn as a result but It’s difficult to endorse a man for ‘hair weaved from gold’ or ‘professional orange face’. The relationship didn’t last long.

Most Americans I work with are Democrats and a few Republicans who didn’t support their appointed candidate. None of them wanted a ‘Trump era’ or seriously thought it would ever happen. However, I find it hard to believe that I’m the only one who listened to my Uber drivers – who were all pro-Trump, mostly male but also predominantly immigrants. They were all looking for a change from the establishment, even if they were relying on ‘The Donald’ for salvation. I predicted a Trump win in my FutureFest talk earlier this year, with parallels to Back to The Future’s Biff Tannen, followed by Elon Musk’s run for the Presidency in 8+ years. Sometimes it’s painful being a Futurologist.

On the eve of the US election, my eldest daughter’s teacher told the whole class that if Donald Trump won, World War III was inevitable. Whether it is or not is besides the point, I’m not comfortable with scare tactics for kids or adults and this style of shock headline also turned off many ‘stay’ voters during Brexit campaigning.

These weren’t the only US Election/Brexit parallels. Following both unexpected results, Facebook was full of parental hysteria. Previously level-headed mothers and fathers were on the point of breakdown, wondering how they were going to explain to their kids that we’d destroyed the world for future generations and we were about to enter a new dark age.

This attitude was mirrored in business conversations where the only action left was to wail in despair on every social platform or proclaim our last remaining options were a series of recounts, second-chances or full-blown revolution.

Pull yourselves together. It is what it is, now shape it. Make the future work for us, not the other way around. We have to make the most of the hand we’ve been dealt and turn the situation to our advantage.

It may not be good news for British tourists abroad but the devalued pound does make the UK an attractive investment opportunity. Brexit (hard or soft) has put in motion the red tape and queuing associated with a loss of free movement of labour around Europe but to focus simply on our neighbours has always been shortsighted. We now have an incredible opportunity to place the UK at the centre of the design, technology and creative world, rather than lurking on the periphery of an existing club.

If under Trump the US regards us as a 51st Trade State and China continues to see us as a skilled leader in so many fields, we’re going to be more than OK, we’re going to flourish. Donald Trump wants to bring manufacturing home and deliver foreign investment via threats rather than incentives but digital industries are globally transient and skills are transferable across so many platforms that the UK can and should be a leader, not a follower.

When everything around us seems to be going backwards, moving forwards is often furthest from our minds but this is the time to be positive about what we can do, not negative about what we can’t.

We need to ensure we’re doing more than sprinkling glitter on a turd – our next moves are vitally important for the future of mankind. Hysterical? Nope, essential.

 

This article originally appeared on the Huffington Post

tags: Donald Trump, Trump, Brexit, politics, british politics, UK politics, US politics, tech, innovation, The Apprentice
categories: Business, Futurology, Innovation, Politics
Friday 12.23.16
Posted by Dean Johnson
 

A Tale of Two Brains

Never has Louis Armstrong’s song ‘We Have All The Time in The World’ been more poignant. I’m sorry, we simply don’t. The sad death of Robin Williams brings this into stark focus and highlights exactly how every second counts.

I have never held any religious beliefs and never will with my focus on achieving as much as possible in this life as we never know when the whole ride is going to end. We’re still in control (I’m sorry, I don’t believe in fate either) but it’s difficult to line everything up to fall perfectly into place.

Robin Williams battled with his own personal demons and his fight with depression ultimately lead to his decision to close the book on his life as he’d completed his final chapter. We feel cheated and we wanted another book, more of his comic and creative genius and feel sad about the personal tragedy and loss to us all.

I never met Robin Williams so I’m not lining up to add a personal story – just that he was always on my fantasy dinner party list and now I’ll have to leave that place empty. It was a big seat to fill.

He brought an extraordinary energy to all he pursued but those incredible highs were matched by shattering lows. As with many of the world's greatest entertainers, visionaries and creative individuals, depression and often a compulsive personality go hand in hand with the visible public results. Phillip Seymour Hoffman, Alexander McQueen, Ernest Hemmingway and many more have fought to maintain control. Thankfully the genius of Stephen Fry is still with us.

It’s a criminally unfair balance but one that exists for many nonetheless – but we only hear about the topflight personalities. All the more reason to be aware of those around us and take enough interest in loved ones and colleagues to notice changes in attitude and behaviour.

I’m writing this whilst sat in the gardens of the Kremlin in the centre of Moscow, having given a lecture in a stunning open air auditorium at the Strelka Institute for Media, Architecture and Design last night. I spoke about incredible future opportunities for creative technology to change our lives (both good and bad) and some of the stunning projects we’re working on at Brandwidth to shape this.

Am I lucky? I’ve engineered that luck and I’ve pushed well beyond my comfort zone. There have been a few happy coincidences but they wouldn’t have happened without years of groundwork.

I used to be petrified of public speaking but I created situations where I’d have to ‘perform’ in front of an audience. As a fourteen year old, I attended a business seminar with my Dad (I was running the business – you all know I’m not normal) where I had to stand up, Introduce myself and explain why we were there. It may seem a small thing to do, but it was a massive step for me. Even though I’d been on TV the previous year, the live audience was an entirely new experience!

As if my regular radio, podcast, TV and conference appearances weren’t enough, I’m smashing more personal barriers at Silicon Beach in September by co-presenting with Apptain America (one of my many alter-egos), including a musical number and Oculus Rift light saber battle. What could possibly go wrong?

Speaking of comfort zones, I’m a pretty hopeless traveller as I’m geographically challenged, to the point of struggling with route-planning on UK roads and trains – even with satnav! But here I am, in Moscow, following speaking engagements and business trips to Poland, America and Dubai.

My active (with an e) right brain fights with my left on a daily basis but the right side’s always going to win. If I let the rational, sensible and ultimately safe side take control, I’d never push beyond my boundaries, take chances or leave my comfort zone.

Lisa Edwards wrote a great blog post last week on pushing boundaries, so it’s good to see more personal barriers being breached – although I’m not attempting Tough Mudder any time soon.

I'm raising a last vodka to Robin. Goodbye you wonderful man.

tags: Moscow, Russia, Strelka, Speaking, Robin Williams
categories: Agency, Business, Celebrity, Design, Futurology, Innovation, Photography, Wearable Technology, Travel
Wednesday 08.13.14
Posted by Dean Johnson
Comments: 1
 

May The Force, Maleficent, Bernhoft... and Moondog be with you!

In the past ten days, the English have demonstrated both extremes of the effort and achievement scale. At one end (the bottom) we have the English football squad. unceremoniously dumping themselves out of the World Cup. At the other, we have our award-winning team at Brandwidth.

I hate for my writing to turn into the agency equivalent of a party political broadcast, but sod it – we’re passionate, we’re dedicated and we’re brilliant. Not a particularly British attitude (we’re supposed to be all politeness and deference) but when most of the conversation on our own fair shores revolves around a failed football team and a shortlist of the same old agencies and developers, someone has to fly the flag. We're responsible for the current US number one Entertainment app and Multi-Touch book – I'm pretty sure we're the first developer in the world to achieve this.

So, what have I got to shout about? In a nutshell, having returned from speaking at the Mobile Show in Dubai, I spent a week in the US covering WWDC in San Francisco, visits to Apple in Cupertino and meetings in LA, I touched down briefly in the UK, only to head off to Poland.

“Why Poland?” I hear you cry... I spoke at the brilliant ‘Bitspiration’ Conference in Krakow, an amazing gathering of the great and the good from the worlds of music, digital innovation and start-ups. I couldn’t have been more pleased to be attending when our latest multi-touch book for Disney Studios ‘Maleficent’ was the number one Entertainment title in the US iBooks Store! I was also happy to reveal the incredible ‘Bernhoft Islander’ app and announce our forthcoming ‘Star Wars Scene Maker’ app. More on those later...

As if that wasn’t enough, we had just updated our classic ‘Top 100 Albums’ app for Amber Books in stunning Retina detail and a new FREE cover price. I challenge anyone with an interest in any genre of music to find a reason not to download!

Despite the superstitious overtones, I returned home safely from Poland late on Friday 13th and caught up with the wonderful Nikki Bedi on her BBC London 94.9 show on Saturday evening. My role as ‘Inspector Gadget’ allows me the freedom to talk about the latest tech from around the world, discuss Harrison Ford’s injured foot and further tease the Star Wars and Bernhoft projects.

A big digital product launch usually delivers a mix of extraordinary highs and monumental lows. I’m glad to say, the arrival of ‘Star Wars Scene Maker’ last Thursday offered many more highs than lows. The Brandwidth team has been working closely with Lucasfilm and Disney for nearly a year, with the mission to bring storytelling bang up to date – and take it kicking and screaming into the future.

Who wouldn’t want to step into George Lucas' or JJ Abrams' shoes and direct the iconic scenes from all six movies, then take the reins from Episode VII and beyond? I have worked in publishing, design and technology for nearly thirty years (I started young!) and this project delivers in all areas. Don’t tell me publishing is dead when this is the result – storytelling and interactive narrative taken to digital extremes.

I’m happy to say we’re not stopping here. This is a living, breathing product with a healthy future of enhancements and updates, platform and content opportunities. Oh, and a lot of fun!

Speaking of living and breathing products, another Brandwidth blockbuster is now available – ‘Bernhoft Islander’. We had an incredible opportunity to collaborate with HD360 and Jarle Bernhoft and bring his hypnotic blend of contemporary soul music to life in an encapsulated album app. We’ve worked with a number of digital formats for artists such as The Doors, Led Zeppelin, Demi Lovato, Michael Bublé and the aforementioned Top 100 Albums app but Islander is the first app to launch globally alongside the main album, providing a genuine HD experience, with all music embedded at the quality it originally left the recording studio.

360º video, the Loop Station, an interactive Studio, all create a unique approach for a unique artist and a genuine premium product. Don’t take my word for it, here’s the man himself...

As I’m still on a music theme, the clock is ticking on a superb Kickstarter campaign, ‘The Viking of 6th Avenue’ Documentary. In their own words:

"The inspirational true story of Moondog, the legendary musician and New York icon whose life was an unexpected, outrageous adventure. 

Charlie Parker and Benny Goodman hung out with him. Philip Glass lived with him, Janis Joplin covered his music, Allen Ginsberg stuck it on his fridge, Diane Arbus took his picture and Andy Warhol’s mother designed one of his album covers. Merv Griffin interviewed him, Lenny Bruce shared the bill, Phillippe Starck named a building after him, Elvis Costello brought him to London and fashion designers have created entire collections around his look."

I’m not directly involved but Holly Elson is a brilliant documentary film maker and the Moondog story deserves to be told. At the time of writing, there are 3 days remaining and around $40,000 still to raise. It’s all or nothing – Kickstarter and the Viking of 6th Avenue are only a click away!

So that’s it then? Nope, we’re on a roll. Apart from the rest of the Brandwidth business, providing digital infrastructure and mobile solutions to the automotive sector, enterprise level websites, amazing experiential environments and all the data analytics you can eat, we have a stunning title ready to launch for Taschen later this month followed by many many more. It’s going to be a long hot summer where you’ll hear all about our amazing products, even if you don’t hear about Brandwidth.

tags: Mobile Show ME, WWDC, WWDC14, Apple, Cupertino, Campus 2, Bitspiration, Maleficent, Disney, Bernhoft, Islander, Star Wars, Scene Maker, Top 100 Albums, app, Nikki Bedi, BBC, BBC London 94.9, Lucasfilm, Episode VII, Brandwidth, The Doors, Led Zeppelin, Demi Lovato, Michael Bublé, Moondog
categories: Agency, Apps, Books, Business, Design, Conference, Digital Publishing, iBooks, Mobile technology, Music, Publishing, Star Wars
Monday 06.23.14
Posted by Dean Johnson
 

The Ultimate Agency

​Imagine the creative output if the world’s top minds collaborated on a daily basis to run The Ultimate Integrated Agency. Creativity takes many forms, from entrepreneurial business minds and innovative strategists to visionary designers from many disciplines. I’ve decided to bring a personal selection together to see if my Magnificent Nine make a winning combination or a recipe for disaster.

​

I’m not suggesting for one moment that this collection of egocentric individuals would last a week in business together, but let’s suspend belief and focus on the potential.

Some are pretty obvious choices and others less so, but they wouldn’t have made the interview if I didn’t admire their work. The following role call illustrates my top virtual selection for ‘The Ultimate Agency’...

Steve Jobs
​
{ CEO }

​

What I’ve not alluded to is whether The Ultimate Agency is a start-up, successful ongoing project or a business in need of a change of direction. Not a problem for our CEO, as Steve Jobs has had experience with all three. The charismatic, single-minded leader of the Apple empire co-founded the whole operation in 1976, took it to the brink, left, returned in 1997, regrouped and hasn’t looked back since.

With some of the most committed brand evangelists in the business Apple’s products almost sell themselves. However, without Jobs leading from the front and his shared vision with Jony Ive, the company wouldn’t be where it is today. I’d hate to see Microsoft’s Steve Ballmer screaming up and down the stage at a keynote, promoting anything from Apple as they just wouldn’t be the same products anymore. You’ll not find any current Microsoft employees in my Ultimate Agency list, the Windows 7 launch party TV ads would have hammered the nail in that coffin.

Jason Calacanis
​
{ Business Acquisition and Development Director }

​

I want someone in this role willing to drive the agency (and the clients) forward into new markets with a thorough understanding of each. Jason Calacanis is a US entrepreneur with a proven track record of starting, developing and profitting from very successful businesses.

The potted history begins in 1996 when Calacanis started the Silicon Alley Reporter (sold in 2003), next founding Weblogs, Inc (sold in 2005), roles as SVP of AOL and General Manager of Netscape followed until founding Mahalo.com in 2007. In 2009 Jason embarked on another venture, the ‘This Week in...’ webTV network, hosting topics from video games, to poker, to comedy to This Week In StartUps, hosted by Jason.

Calacanis’ CV demonstrates a razor-sharp entrepreneurial instinct essential for any business, especially useful in the cutthroat world of the creative industry.

Mitch Joel
​
{ Head of Marketing Strategy }

​

If anyone in the marketing and social media business hasn’t heard of Mitch Joel, then go and look him up. His is the one voice of reason you should be listening to and his blog and book (both entitled Six Pixels of Separation) tell it like it is, not how marketers make it sound.

It can get tiring for most ‘normal’ people to spend time with marketers and it’s easy to resent the influx of acronyms and tech-speak uncomfortably shoehorned into conversation so I’ve chosen Mitch to head up Marketing Strategy for the no-nonsense Ultimate Agency.

Mitch is an inspirational speaker and an effective business generator so will work well with my next appointment to the team...

Stephen Fry
​
{ Client Services Director }

​

Actor, writer, presenter, raconteur, all-round passionate enthusiast and communicator... Stephen Fry is a man of many talents. He ticks all these boxes but they culminate in one compelling reason to include him in my list: A truly great Client Services Director should not only understand and love the business but the business should love them back.

Stop people in the street and ask who they’d invite round for a dinner party and the chances are nine out of ten would have Stephen Fry down for an invite. The Dalai Lama is a worthy addition, but I’d rather discuss the pros and cons of Blackadder, Oscar Wilde and my iPhone with the former partner to Dr. Gregory House. I’m sure clients would feel the same.

Don Draper
​
{ Creative Director }

​

Yes, I know Don Draper is a fictional character, played by Jon Hamm in the award-winning Mad Men, but you’d soon have a go at me for putting my own name forward so Draper gets my vote.

A great Creative Director should be a maverick, with an opinion on everything thrown at them. Sitting on the fence isn’t an option as the team around them are there to put the case for and against the client’s brief. Each job exists to be questioned and challenged, not followed religiously otherwise the role of Creative Director is relegated to that of designer or manager and facilitator, rather than inspirational leader.

Don Draper could never be described as a follower and if he goes off the rails occasionally, his outstanding team is there to ensure the final destination is still reached.

Wally Olins
​
{ Brand Director }

​

If you want to get intimate with the internal workings of a brand, Wally Olins is the man to speak to. Wally is one of the most engaging public speakers I have had the pleasure of listening to. He makes the business of branding interesting because of the stories he recounts regarding his vast experience in the subject.

It is this back-story to each brand that marks Wally out as a great – it’s certainly not about a quick visit to the drawing board or Mac but a deep understanding of where a brand stands, where it wants to be and how its audience relates to it.

Wally’s years of experience, from his time with Wolff Olins, to his present position as Chairman of Saffron Brand Consultants have resulted in a folio of satisfied clients, ranging from Volkswagen, BT & Coca-Cola to brand positioning for Poland, Spain and London (for the 2012 Olympics – like it or loathe it!). I think The Ultimate Agency branding would be safe in Wally’s Olins’ hands.

Moritz Waldemeyer
​
{ Head of Emergent Technology }

​

Moritz Waldemeyer may well be the closest you’ll get to a designer living the contemporary rock and roll lifestyle without ever really stepping into the limelight. His incredible LED ‘laser suits’ have made on-stage appearances when worn by Rihanna, OKGO, Mika and U2 as well as hitting the catwalk in collaboration with Hussein Chalayan and Swarovski.

Big brands are now queuing up to work with Waldermeyer, as his combination of technology, art, fashion and design generate live effects seemingly drawn straight from the digital realm. Having trained as an engineer, Waldermeyer’s projects function as planned even if they do have an air of fantasy about them. An ideal combination for the Ultimate Agency – thinking outside the box, but filling it with useful tools.

Thomas Heatherwick
​
{ Architectural Design Director }

​

Although Thomas Heatherwick shares a talent with my next appointment for designing incredible open spaces (and the structures that sit within them), Heatherwick’s focus remains fixed in an architectural direction. His New Bus for London may step on a few toes but Newson’s heart lies with product design.

Heatherwick’s most recent public project, The UK Pavilion at Shanghai Expo 2010, highlights his continuing avoidance of all things conventional. His ‘B of The Bang’ sculpture to celebrate Manchester’s 2002 Commonwealth Games was finally dismantled last year, having never fully opened, after fears over the stability of its huge metal spikes. Some would call it unsafe. I’d call it edgy.

Marc Newson
​
{ Head of Product Design and Development }

​

“No Jony Ive?” I hear you cry. I haven’t faltered in my allegiance to Apple but The Ultimate Agency needs a versatile as well as visionary leader to head up the product category. Jony Ive continues to deliver beautiful objects of desire under the Apple banner but Australian-born Newson doesn’t fly the flag for any one brand. He’s his own man and this shows in the breadth and depth of his portfolio.

As I’ve mentioned above, Newson shares many skills with Heatherwick, however I’m not expecting the two to fall out now they’re working for The Ultimate Agency – quite the opposite, it’s the collaborative fallout that interests me and I’d love to see the results.

The nine creative individuals listed above all epitomise the industry’s pioneering spirit. It’s their kind of risk-taking I’m looking for. There’s always going to be room for ‘safe’ in the world, but safe never scaled Everest, it didn’t reach the moon and it certainly won’t make it through the door of The Ultimate Agency.

tags: Don Draper, Marc Newson, Moritz Waldemeyer, Mitch Joel, Stephen Fry, Steve Jobs, Thomas Heatherwick, Jason Calacanis, Wally Olins, Jon Hamm, Agency
categories: Business, Innovation, Agency, Design
Monday 09.20.10
Posted by Dean Johnson
 
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