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  • Activ Right Brain
  • About Dean
  • Designing The Future
  • Speaker
  • Keynotes
  • Blog
  • Art
  • Contact

Uploading The Future…

The doors of the elevator open and instead of facing inwards towards the security of a welcoming carpeted corridor, they reveal a 30 storey drop on the outside of a gleaming glass structure at the heart of a bustling city. The wind hits you, every hair stands on end and you struggle with a moment of panic, staring into the unknown. Then adrenaline kicks in, your mind races and you take a step forward…

Uploading_The_Future4_ARB.jpg

I’ve faced exactly this scenario in virtual reality, although I like to bungee jump and abseil so I didn’t cling to the back of the elevator. However, I’m not describing a utopian or dystopian digital future. Individuals and businesses face this kind of dilemma every day but most choose to stay where they are, or even step backwards rather than commit to change and champion progress.

There’s nothing wrong with appreciating what you have or taking inspiration from what you had, but to truly innovate you need to push boundaries and look to the future.

And that’s what I’ve been doing for 34 years.

Boundary-pushing isn’t always welcomed, but my brand of change has never failed to deliver results. From my earliest business interests (at the age of 13), starting a magazine and software label, through a career as a graphic designer, to the combination of design, technology and innovation over the last decade.

I’ve told heads of global automotive brands to integrate reclining seats for sex in autonomous vehicles. I’ve given VR advice on Capitol Hill at the heart of US Government. I have demonstrated emerging technology to NATO, told Apple where to focus on Wearable Tech, Publishing and AR and continue to test products, services and theories to destruction – or survival.

In 2009, I successfully predicted the existence of Apple’s iPad and helped deliver the first app on day one to expand opportunities for the Publishing industry. I designed, produced and wrote one of Apple’s first interactive iBooks (Design top 20 for 6+ years). I followed this with deeper focus on Wearable Technology, resulting in an automative app title alongside the launch of the Apple Watch.

But what happens when the technology we’re faced with doesn’t go far enough, or the messages from or about an industry just aren’t going anywhere? You push and you deliver your own results. Nowhere is that better illustrated than in my 48 hours in Virtual Reality where I tested full body interaction driving a go-kart and strapped to the top wing of a bi-plane, fell asleep and woke up in VR to test mental awareness and had a tattoo whilst wearing a headset to prove the benefits of virtual distraction to mitigate pain.

I didn’t set out to write an ‘Isn’t Dean Innovative’ list, but I’ve found myself personally pushing these boundaries for decades rather than simply quoting other people’s experiences – or accepting “no” for an answer. As I said in my TEDx Athens talk...

“I’d rather apologise for something awesome, than ask permission for something lame”

…which is why I’m excited to announce that I am now taking those 34 years of valuable experience to the rest of the world as a Design, Technology and Innovation Consultant. I’ll be continuing to develop my XR Immersion Suit to push boundaries in ALL the realities, bring these to life on global corporate and public stages and help others to push their own boundaries.

ARB_XR_Suit_main_NoLogo.jpg

I also plan to write a book about the future of Automotive and Mobility – but I can’t offer you everything in one article.

So let’s step back into that elevator again. Don’t worry, I won’t make you jump off the building this time, but forget about Dave in accounts, or that Board meeting on floor 27, or the canteen at your designated lunch hour. Press a number you’ve never pressed before and begin a voyage of discovery. It might only be the mail room, but you could find yourself on the Holodeck or in a chamber full of cryogenically frozen world leaders.

But you won’t know if you don’t try. It’s why I'm not afraid to tell it like it is, how it’s going to be, and how to design the future.

I am, and always will be, a rebel with a cause.

tags: design, technology, tech, innovation, XR, VR, AR, AI, Immersion, startup, consultant, futurology
categories: Automotive, Artificial Intelligence, Apps, Books, Business, cars, Conference, Connected World, Design, Digital Publishing, Futurology, iBooks, Innovation, Mobility, Publishing, Virtual Reality, Wearable Technology
Thursday 08.16.18
Posted by Dean Johnson
 

The Subtle Art of Adfluence

There are genuine markets for all our current social broadcast ephemera but brands and audiences alike have little idea what experience and depth sits behind these. Do they care? Should they care?

Adfluence.jpg

In a world where anyone can jump on a live stream, become an overnight YouTube sensation or deliver an Instagram account to rival the exploits of Ernest Hemingway, how do we make sense of what we’re presented with, and what sticks?

I recently spent three days in London in the company of Chinese tech giant Huawei at their ‘Global Mobile Broadband Forum 2017’, which sounds tediously dull to my regular audience. It wasn’t.

The main conference introduced the great and the good of various networks (BT, Vodafone, BELL, Viacom, Telefonica) and a collection of speakers telling us how amazing 5G is going to be. It will be, when it finally arrives, but Huawei are at least in the driving seat of the future of connectivity.

Consumers have little interest and even less belief in 5G when most of us still struggle to connect on 3 or 4G. Although we’ll be able to download every episode of Game of Thrones in less than a second with the new technology, in the real world we’d probably do this over WiFi before we left the house.

One of the greatest hurdles ahead for anyone hoping to sell the wonderful world of connectivity is to successfully tell the story of where it practically sits in our daily lives, how it invisibly weaves its magic by empowering the things we already love.

And this is where the most interesting part of the Forum kicked in – the expo. Here, Huawei were demonstrating the practical applications for 5G, such as streamed VR and AR content, connected cars, cows (yes, cows), robots, phones, watches and the world’s first full-size passenger drone – which I just managed to cram my 6 foot frame into. Next steps, test this future mobility platform in the skies where current legislation actually allows for it.

There’s a taster of the expo action in my summary video below.

.@Huawei Global Mobile Broadband Forum = #5G + #VR + #IoT + #Cars + #Drones + #AutonomousDriving + #Wearables + #Robots + #DoctorWho!! #HWMBBF pic.twitter.com/1fZuWV1AgR

— Dean Johnson (@activrightbrain) November 16, 2017

The main reason I find myself spending quality time with Huawei is as a Key Option Leader (KOL) and I’ve built up enough social significance and driven public opinion through conference speaking and broadcast platforms to demonstrate relevance. My third day with Huawei was all about me, I mean us, well the future of ‘Influence’ anyway.

There weren’t any YouTube sensations or Snapchat superstars – this was about how influence will develop beyond the mere title, and how we can genuinely shape opinion rather than merely grab a bunch of likes.

I’ve seen some really poorly targeted influencer campaigns recently, including one global auto manufacturer letting a bunch of the aforementioned YouTubers/SnapChatter stars loose across Europe in their newest hero model, a car they’re never realistically going to buy – not because they couldn’t afford to (they’ve either made enough from their Instagram posts or rich parents to grab anything they want) but because the car was clearly aimed at an entirely different demographic.

I’m sure they delivered thousands of likes and views for the brand – but not from anyone that would part with their cash. The Social/Marketing team probably thought they had a massive success on their hands though as the initial results would seem positive. Let’s see how many cars they shift as a direct result…

So, what’s the future of Influence? Well, most agreed that the type of platforms will be similar – even if new concepts appear, they’ll be accessed on different devices but text, image and video will still be relevant, with voice becoming increasingly popular, especially with the adoption of more AI-driven content and interaction.

There was a general consensus of opinion that ‘likes’ wouldn’t be relevant in the future, but I disagree with this as it’s usually something said by people that don’t receive enough likes. Many people use a like as a way of bookmarking or personally expressing agreement. So unless we all plan to remember everything or agree with nothing, the ability to like is not going away in a hurry.

Also, seeking out your audience will become increasingly important as broadcast continues to increase, you can’t expect everyone to find you.

The best quote of the day came from Tamara McCleary “Relevance is the intersection between your opinion and theirs” – make yourself relevant but not by simply posting exactly what you think your audience wants to hear, as that adds little or no personality.

Here's my personal approach to social content that genuinely influences:

  • Have an opinion – even if it causes controversy by conflicting with your audience because that generates conversation
  • Make something – don’t just repost everybody else’s content or you become a researcher rather than an individual
  • If you want to become an opinion leader, then lead by example rather than generate white noise in the continual pursuit of likes
  • Don’t be afraid to hi-jack a conversation – play the hashtag game and tag your posts to amplify yourself by having the right opinion at the right time
  • Remember, you've had no influence if everything remains the same

I’ve put the above into practice over the past couple of weeks, so here are a few examples. These links are to Tweets but I also posted supporting tailored content across Instagram, Facebook and LinkedIn where relevant:

Lamborghini (I helped the Italian supercar brand to trend globally by Tweeting the launch of their latest concept car revealed at MIT).

Oh, great work @Lamborghini (and @MIT ) - say hello to the #TerzoMillennio, the #EV Superfuture! #EmTechMIT #cars #future #tech #design pic.twitter.com/tzIxzCN4dN

— Dean Johnson (@activrightbrain) November 6, 2017

Hattie meets Google meets John Lewis meets Moz (Google sent Hattie the cuddly Moz toy featured in their Christmas commercial. They also included the accompanying book which interacts with Google Home and Google Home Mini. My video of Hattie was then picked up by John Lewis, Google and the publisher, Nosy Crow).

When Hattie met @Google and @johnlewisretail and #MozTheMonster (and @sallyephillips ) . A lot of love for these brands right now. Thanks @GoogleUK - Hattie loves Moz! Great work from @NosyCrow on the book and innovative #publishing! #googlehome #IoT pic.twitter.com/6M9h1H1U5j

— Dean Johnson (@activrightbrain) November 19, 2017

CUBED (I filmed a promo video for my Keynote at CUBE Tech Fair in Berlin next year. Promoted by the event).

We’re pumped to have @activrightbrain at #CUBETechFair - watch him as he spills some time-tested secrets!

Get a head start on Tech Fair and register now https://t.co/IKac3EVvwx pic.twitter.com/LPpBRGhJUC

— CUBE Global (@CUBEConnects) November 21, 2017

Go forth and Adfluence!

tags: Influence, Influencer, Social, Social media, Huawei, technology, 5G, telco, Lamborghini, Google, Google Home, IoT, John Lewis, CUBE Tech Fair, conference
categories: Conference, Connected World, Social
Sunday 11.26.17
Posted by Dean Johnson
 

#CES2016: Social Shockwaves

Well, CES 2016 delivered what it always delivers. It was amazing, enlightening, exhilarating, mentally and physically exhausting in equal measures. I'm rejuvenated and broken at the same time.

Although I’ve mentioned VR and connectivity in previous posts, this year’s event wasn’t really about one thing in particular, and that’s because the overarching banner of ‘IoT’ covers a multitude of sins. When so much is connected, mobile devices, home appliances, wearable tech and cars are all spoken about in the same breath.

For me, this year was big for Twitter, Vine and Instagram again, so I’ve summarised the CES 2016 headlines via my own social channels. From wearable airbags to Zombie Smart Fridges, I still believe effective social broadcast is an art form. I’m never likely to resort to mere retweets or regurgitating a news feed. If you follow me, you get cutting edge insight, divisive opinion, original content and irreverence in equal measures.

And actual conversation.

Human Airbag

Connected Development

#CES2016 kicks off with #FaradayFuture's #ConnectedCar, #IoT & #AI: Connected Development https://t.co/SupFUDyZwD pic.twitter.com/3CmTAMlnBW

— Dean Johnson (@activrightbrain) January 5, 2016

Zombie Smart Fridge

#CES2016 Breaking: Samsung announces #WalkingDead Limited Edition of its #SmartFridge. Keep that Walker fed! #IoT pic.twitter.com/kKWOiCpo75

— Dean Johnson (@activrightbrain) January 5, 2016

The Year of VR. Again

#CES2016: The Year of VR. Again https://t.co/jk9W48tUg7 #VR #VirtualReality #AR #WearableTech #OculusRift #SonyCES pic.twitter.com/lMrlBSmW5L

— Dean Johnson (@activrightbrain) January 6, 2016

Hoverboard Meetings

This > All meetings at #CES2016 pic.twitter.com/r1PmYroNRD

— Dean Johnson (@activrightbrain) January 6, 2016

Pimp my 7 Series

Loved my @BMWUSA #7Series ride to #CES2016 this morning. Just wish it could take me everywhere! #BMWCES2016 pic.twitter.com/1rrWMdQ7e5

— Dean Johnson (@activrightbrain) January 7, 2016

Spyderman

The @BMWUSA #7Series was stunning but the #BMWi8 #Spyder was a work of art! #CES2016 #BMWCES2016 @BMWiUSA pic.twitter.com/cfpewGiFx7

— Dean Johnson (@activrightbrain) January 7, 2016

The Future’s Bright, The Future’s Faraday Future

Speaking of stunning #CES2016 cars, #FaradayFuture #FFZERO1 is one of those... @FaradayFuture @CES pic.twitter.com/VnIjhE4pkq

— Dean Johnson (@activrightbrain) January 7, 2016

Walking the Light Fantastic – Orphe shoes

The full visual journey is covered on my Instagram feed.

tags: CES, CES 2016, CES16, Las Vegas, tech, gadgets, airbag, wearable, wearbles, wearable tech, In and Motion, wearable airbag, Faraday Future, Connected Car, concept car, IoT, AI, Samsung, SmartFridge, Smart Fridge, Samsung SmartFridge, Samsung Smart Fridge, Zombie SmartFridge, Zombie, Zombies, Walking Dead, The Walking Dead, VR, Virtual Reality, Sony Playstation VR, Playstation VR, Hoverboard, BMW, BMW 7 Series, 7 Series, New 7 Series, BMW i8, BMW i8 Spyder, i8, i8 Spyder, EV, hybrid, Orphe, Orphe shoes
categories: Apps, Automotive, cars, Conference, Connected World, Design, Futurology, Gadget, Innovation, Mobile technology, Social, Virtual Reality, Wearable Technology
Monday 01.11.16
Posted by Dean Johnson
 

#CES2016: The Year of VR. Again

In 2015, CES headlines were all about ‘The Year of Virtual Reality’ with many of the big (and small) names turning up to the annual Vegas tech pilgrimage touting consumer-ready VR headsets. Only Samsung delivered on the promise, so what happened to the rest?

Oculus held a press conference just before G3 to reveal their final Rift, Sony changed the name of their Morpheus headset to Playstation VR (or PSVR) and HTC postponed their 2015 Vive launch because they’d made a ‘major’ breakthrough. Good on HTC for holding on for a better product, because it’s well worth the wait, the Vive Pre is stunning. The Void broke ground on their first VR theme park in Utah and it’s mightily impressive, but won’t open until later this year.

I’ll also have my hands and eyes on the latest Sulon Cortex this week – but more on that when I’m allowed to tell you…

So here we are again with the usual question being asked “what’s big at CES?” Thanks to the Rift pre-order floodgates opening today, Oculus has ensured It’s VR. Again.

CES has also brought us a raft of 360º cameras (although not all ‘proper’ stereoscopic VR) including the Vuse, the Allie, Nikon’s new KeyMission 360 and Samsung’s Project Beyond. Again.

If we ever have a conversation about Virtual Reality, you’ll soon discover my views cover the extremes and there’s no fence-sitting. I love and will enthuse about the platform’s incredible potential yet have a rather negative view of some of the industry leaders, because some aren’t leading in the right direction and many aren’t pushing hard enough.

Having produced 360º videos for years doesn’t make you a marketing expert. Building great games doesn’t mean you’ll produce stunning VR experiences. The new frontier of VR studio production requires a diverse skill set and a unique understanding of how your audience will view and react to your content, not just how they’ll discover it.

If you stumble upon anyone carving themselves out a career as a VR movie mogul and they’re telling you THE future of film is VR, they’re doing more harm than good. It’s A future and a damn exciting one but claiming all films will one day be viewed in a VR headset with full 360º immersion is naive at best, chronically damaging at worst.

Think of all the movie classics that just don’t need enhancement. They’ve been brilliantly acted, superbly scripted and skilfully edited and that requirement should never go away because the film industry is a wonderful machine. Full VR would not only be cost-prohibitive but damaging to the backbone of the industry – focused storytelling.

No, I haven’t gone all retro on you, I’m not rebelling against the new Virtual world. We need to add value to really make the good stuff great. If everything is VR then it becomes white noise and loses its impact, much the same as the misplaced marketing prerogative of turning every website into an app – that just gives fuel to those that still think the app is dead.

VR is at its most powerful when pushing boundaries, offering the chance to experience the unexperienceable (that’s a word, right?)

Take the storming of Omaha beach in Saving Private Ryan, the Jakku Millennium Falcon chase from The Force Awakens or the thick of the boxing action in Southpaw, Raging Bull or Rocky 27. VR will live or die on its financial relevance to studios. It’s unrealistic to shoot an entire blockbuster but a D-Day beach scene or a single round of boxing become invaluable marketing tools for a cinematic release and an essential added extra for the digital home download. Add episodic storytelling then suddenly you’ve tapped into the micro-payment and subscription models contemporary audiences are comfortable with.

In the same way that we went through a phase with visionary publishers claiming all future books would be interactive, we’re already facing the same issue with VR. Yes, some books obviously benefit from the bells and whistles (Brandwidth’s Doctor Who Encyclopaedia and The Doors apps or our Maleficent and Saving Mr Banks iBooks are perfect examples) but for many, the reading experience needs to be just that – words and images, digested in much the same way they always were, for the same cost. But certain properties deserve more. I received an email last week via the CES Press Portal claiming the ‘real’ sex industry will always be better than ‘holographic 3D porn and teledildonics’. That may well be true, but the VR porn industry will still be huge!

To say VR is the headline act at CES is a little misleading, there’s AR too. Augmented Reality has the potential to hit an even larger demographic than the Virtual variety, simply because the audience doesn’t need to shut itself off from the outside world. The main reason I’m more excited about VR is we’ve had AR on our phones and tablets for years – even desktop PCs and laptops equipped with a camera have been able to display augmented content.

New headsets such as Microsoft’s Hololens have reignited the augmented conversation (and investment frenzy) and Google’s second attempt at Glass appears to be just around the corner, even though this isn’t actually AR but an info overlay within a single screen. Impressive tech nonetheless, but not what we’re talking about here.

If you’re losing patience waiting for the new hardware to turn up and you want to see AR 2.0 in action, grab an ODG headset – it works and has had years of development time and budget. If it’s good enough for NASA and the US ‘three letter agencies’, then it’s certainly robust enough for consumers.

2015 may not have delivered VR and AR as promised, but the potential for 2016 has never looked more real.

tags: VR, Virtual Reality, AR, Augmented Reality, Oculus Rift, Rift, Oculus, HTC Vive, Sony Playstation VR, Playstation VR, PlaystationVR, PSVR, Samsung GearVR, GearVR, Gear VR, wearable tech, wearables, CES, CES 2016, #CES2016, Vegas, Las Vegas, Microsoft HoloLens, HoloLens, ODG, Vive Pre, HTC Vive Pre
categories: Apps, Conference, Gadget, Innovation, Mobile technology, Television, Virtual Reality, Wearable Technology
Wednesday 01.06.16
Posted by Dean Johnson
Comments: 1
 
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Designing the Future