Uploading The Future…

The doors of the elevator open and instead of facing inwards towards the security of a welcoming carpeted corridor, they reveal a 30 storey drop on the outside of a gleaming glass structure at the heart of a bustling city. The wind hits you, every hair stands on end and you struggle with a moment of panic, staring into the unknown. Then adrenaline kicks in, your mind races and you take a step forward…

I’ve faced exactly this scenario in virtual reality, although I like to bungee jump and abseil so I didn’t cling to the back of the elevator. However, I’m not describing a utopian or dystopian digital future. Individuals and businesses face this kind of dilemma every day but most choose to stay where they are, or even step backwards rather than commit to change and champion progress.

There’s nothing wrong with appreciating what you have or taking inspiration from what you had, but to truly innovate you need to push boundaries and look to the future.

And that’s what I’ve been doing for 34 years.

Boundary-pushing isn’t always welcomed, but my brand of change has never failed to deliver results. From my earliest business interests (at the age of 13), starting a magazine and software label, through a career as a graphic designer, to the combination of design, technology and innovation over the last decade.

I’ve told heads of global automotive brands to integrate reclining seats for sex in autonomous vehicles. I’ve given VR advice on Capitol Hill at the heart of US Government. I have demonstrated emerging technology to NATO, told Apple where to focus on Wearable Tech, Publishing and AR and continue to test products, services and theories to destruction – or survival.

In 2009, I successfully predicted the existence of Apple’s iPad and helped deliver the first app on day one to expand opportunities for the Publishing industry. I designed, produced and wrote one of Apple’s first interactive iBooks (Design top 20 for 6+ years). I followed this with deeper focus on Wearable Technology, resulting in an automative app title alongside the launch of the Apple Watch.

But what happens when the technology we’re faced with doesn’t go far enough, or the messages from or about an industry just aren’t going anywhere? You push and you deliver your own results. Nowhere is that better illustrated than in my 48 hours in Virtual Reality where I tested full body interaction driving a go-kart and strapped to the top wing of a bi-plane, fell asleep and woke up in VR to test mental awareness and had a tattoo whilst wearing a headset to prove the benefits of virtual distraction to mitigate pain.

I didn’t set out to write an ‘Isn’t Dean Innovative’ list, but I’ve found myself personally pushing these boundaries for decades rather than simply quoting other people’s experiences – or accepting “no” for an answer. As I said in my TEDx Athens talk...

“I’d rather apologise for something awesome, than ask permission for something lame”

…which is why I’m excited to announce that I am now taking those 34 years of valuable experience to the rest of the world as a Design, Technology and Innovation Consultant. I’ll be continuing to develop my XR Immersion Suit to push boundaries in ALL the realities, bring these to life on global corporate and public stages and help others to push their own boundaries.

I also plan to write a book about the future of Automotive and Mobility – but I can’t offer you everything in one article.

So let’s step back into that elevator again. Don’t worry, I won’t make you jump off the building this time, but forget about Dave in accounts, or that Board meeting on floor 27, or the canteen at your designated lunch hour. Press a number you’ve never pressed before and begin a voyage of discovery. It might only be the mail room, but you could find yourself on the Holodeck or in a chamber full of cryogenically frozen world leaders.

But you won’t know if you don’t try. It’s why I'm not afraid to tell it like it is, how it’s going to be, and how to design the future.

I am, and always will be, a rebel with a cause.

VR48: Addressing VR’s Identity Crisis

You wait a whole year for a Virtual Reality endurance attempt, then three come along at once.

Derek Westerman spent 25 hours in a virtual room drawing with Tilt Brush, a 3D creative tool designed to allow the user to build VR sculptures. Result: He set a Guinness World Record, babbled incoherently and threw up in a bucket.

Next, Alejandro “AJ” Fragoso and Alex Christison spent 50 hours sat on a sofa, eating snacks and drinking Red Bull watching TV and movies on Oculus Rift headsets. Result: They too grabbed a record, suffered with indigestion and grew beards.

Don’t get me wrong, I love Guinness World Records and I have a long and happy association with them. However, Virtual Reality is saddled with an image problem, one of nauseating game-play and fellas mostly wasting their time. Sadly, these types of endurance records reinforce it.

If I sound less than impressed with these other attempts, it’s because I am. I spent 24 hours in VR last year (but that’s another story) and this year, as much as I wanted to tackle the official 48 hour VR record, GWR insisted we stay awake for the entire two day period and this ironically wasn’t realistic.

I joined forces with Sarah Jones, a senior media academic and 360º storyteller, to ‘live’ in Virtual Reality. This included eating, sleeping, running, fighting, driving, wing-walking, even getting a tattoo! Everything we tackled, we did so for a reason, not just because we could but to show the outside world that VR has a place in our lives and is there to complement it, rather than replace it.

We harvested meaningful data, relayed anecdotal feedback throughout our experience and 5 minutes per hour were reserved for dashes to the bathroom and 360º video diaries – not at the same time I hasten to add.

Amongst the more conventional VR experiences such as problem-solving, training, painting and gaming, we scheduled three extreme physical activities. Our first required us to drive go-karts around a purpose-built track, using the through-camera on a Samsung Gear VR to give us a video view of the surroundings. An interesting challenge when the vibration of the vehicle causes the camera feed to shake and blur, but a great illustration of driving on instinct and highlighting some genuinely useful user-cases for Augmented Reality headsets.

Race info, ghost competitors and screen entertainment for autonomous vehicles will all follow as a direct result of this kind of real-world testing.

Our second physical challenge required less movement but greater immersion. I was ready for my tattoo…

I haven't been under an inked needle before so this was my first taste of body art. I have to admit to being a less than enthusiastic volunteer but we were determined to discover if VR could successfully mitigate pain. The irritation needed to be sustained and relatively intense, so leg-waxing or nipple-piercing were out!

I chose Gunjack to keep my mind off the job in hand (or arm). This 3D space adventure requires a pretty low skill level, but quick reflexes and prolonged concentration.

I began the process with my headset up, allowing me an unimpeded view of my arm as the needle struck home – my baseline pain levels were set. If I were to describe this raw tattooing pain as a sustained maximum of 10, I felt the VR content and the subsequent cocktail of endorphins and adrenaline genuinely dropped the irritation to a 6 or 7. That result alone would have satisfied us but we were also wearing Apple Watches throughout VR48 to monitor heart rates. Mine peaked at 103BPM in the tattoo studio with a clear view of the procedure, dropping to 74BPM under immersion. That’s anecdotal feedback supported by real science.

Sarah and I returned some uniquely different results over the course of the two days and nowhere was that more evident than in our ultimate challenge – the wing walking finale.

Still wearing our VR headsets, we arrived at RFC Rendcomb Aerodrome at 10am, fresh from the journey from Coventry University to Cirencester in the back of a MINI Convertible – acclimatising ourselves to the freezing temperatures and buffeting we’d have to endure at 150mph when strapped to the top wing of a 75 year old aircraft.

With all our preparation, our additional webbing, straps and a bespoke balaclava weren’t enough to satisfy the experienced pilot or the Breitling Aerobatic team – we were told to hold onto the Gear VR headset with both hands for the entire flight. There would be no waving to the crowd mid loop.

We hoped to gain valuable insight into the effects of velocity and wind resistance on VR viewing. Could reality enhance the virtual experience and vice versa? To view this, we would again be seeing the real world through the Samsung headset’s built-in camera. Or would we?

I mentioned different experiences and mine took a turn for the worse when strapped to the wing, preparing to taxi to the far end of the airfield. “Please remove your phone and update the software”. Seriously? My Galaxy Note 4 had chosen this very moment to force a software update on me. I wasn’t asked politely if I would like to – just told it would happen or my phone was dead. With no adequate connection in the middle of a field, I was faced with a useless piece of technology.

Not willing to submit to the failings of the Internet of Things, I removed the phone and squinted through the headset lenses for the duration of the flight. Not all was lost, as I actually experienced this through the eyes of a partially-sighted individual. Chalk one up for the power of empathy, and a huge black mark for Samsung.

Sarah had no such problems as the team set up a wireless hot spot, updated the software and sent her off to view the entire flight as planned – with the valuable research recorded.

One of the surprise results of VR48 was our time spent in Knockout League, a boxing simulator for HTC Vive and Oculus Rift. Your opponent is a larger-than-life cartoon character but the gameplay feels every bit as real as time spent in the ring with an actual heavyweight. We found ourselves ducking and diving, with adrenaline levels and heart rates increasing as our (virtual) vision blurred from a flurry of head-shots.

If ever there was a case against stereotypical VR couch potatoes, virtual boxing was it. That and the go-karting. And the tattoo. And the wing walk.

So what were the side-effects? For an endurance attempt such as this, it can be difficult to differentiate between regular eyestrain and fatigue and that relating to being in a virtual environment. Sarah’s forehead was sore and her cheeks were temporarily marked. The bridge of my nose was bruised and my close-up vision is still slightly more blurred than before the event.

Other than that, we appear to be psychologically unaffected – even with our VR48 content planning requiring us to fall asleep and wake up in VR!

This medical research may come as a surprise to the public, brands and hardware multinationals alike as I’m pretty sure they all thought we’d be lucky to survive unscathed.

We received no support from any headset or mobile manufacturers as they believed we contravened all their health and safety advice, but these side effects are never talked about at the many global industry events and certainly not in the consumer press.

I hope we've gone some way to change the current perception of VR and to highlight its potential, rather than its shortcomings.

A version of this article originally appeared in the Huffington Post

The Uncomfortable Middle Ground: Part 1

Call it what you will – the Internet of Things, enchanted objects, or the connected world – most of us have been plugged into the digital network for longer than we think.

This week I’ve been immersing myself in all things connected as IBM opened the doors to their stunning new Watson IoT Center Munich. Actually, IoT doesn’t go far enough – they call it the Genius of Things.

We live in a time when a connected kettle can sit on the same network as our telephone, television, baby monitor, washing machine and every light bulb in the house. In theory, a chain of events can occur when we pull into our smartwatch-sensing garage in our connected car, unlock our smart-door and enter our digital domain, or ‘home’ as it used to be known.

This networked utopia isn’t a new concept. 1950s visions of the future foretold just such a connected world where all these wondrous gadgets were living in harmony, alongside their human masters. But who’s really in control – us or the machines?

Currently, Artificial Intelligence isn’t that intelligent and we haven’t handed over the reigns just yet because they’re not all playing nice. With so much emerging technology trying to piggyback legacy systems, we’re living in the ‘Uncomfortable Middle Ground’.

The what? UMG is that awkward grey area between the creation of platforms and devices and realising their potential. With great arm-waving comes great responsibility and the need to deliver on a promise. In order to achieve this, our connected world needs to be truly connected.

Much of the public IoT fanfare comes from existing personal assistants such as Amazon’s Alexa and Google, Apple, Samsung and Microsoft’s OS voice-botherers, but it’s what’s under the skin that really counts or you’re left with a pretty shallow experience.

I was invited to the Genius of Things Summit as a Futurist by WIRED Insider for Watson IoT. It was here that IBM and 20 clients showcased some of the stunning technology that interacts beautifully with the outside world, but does something meaningful with the data. Ricoh’s intelligent whiteboard, Panasonic’s interactive mirror and Bragi’s new Dash hearable for enterprise with built-in language translation were all perfect examples of effective IoT partnerships.

I may have an abnormal interest in future platforms and their potential impact on business and our lives as consumers, but the only time IBM has been on my radar since their early PCs is with a misinformed opinion of Watson, a chess and Jeopardy-playing super-brain. This week changed all that.

The huge glass towers project an impressive facade but the ‘FAB Lab’ and client ‘Collaboratory' inside Watson’s Head Office have a playful air about them. The work environment feels very much like a high tech college, where the IBM’ers and co-working clients all exude a genuine sense of child-like wonder and possibility.

IBM positions Watson as Cognitive Computing – a step above Artificial Intelligence, which is in turn a level above Machine Learning – and this is apparent in the Munich HQ. It’s like Stark Industries, but the Pepper and Nao robots aren’t weaponised.

The smart elevators really do talk to the smart doors, room and desk reservation system, the lights, windows and aircon. If you ever wondered what they say to each other, visit machineconversations.kone.com

We’re nudging closer to that connected vision of the future and we’ll see good (and plenty of bad) ideas fall by the wayside in the rush to offer a seamless experience. In order to be ground-breaking, you need to break a few heads, hearts and rules along the way. That top layer will always face the most criticism as it’s our first touch point but the rewards for perseverance are high when the information backbone delivers results. After my visit to Munich, I’m convinced the future’s in safe hands.

Now Listen Up

The next big revolution is gathering pace. No, not Virtual Reality – that’s the current revolution, the next battle for digital supremacy will take place in your ears. Say hello to Hearables.

OK, I admit I could have written about this last year, before everyone else, got in with the scoop and taken all the glory for shouting about the next digital platform. I chose not to because everyone wants me to have an opinion on VR. That’s no bad thing, with #StereocastVR about to launch and enough virtual reality projects to last us years at Brandwidth, but I’ve been speaking about IoT, Connected Cities, Wearables, FashTech, Movie Innovation, Retail and much more at events around the world. I’ll just stop briefly to add Hearables to that list…

I’m not going to review the current contenders, you can find that elsewhere but I will comment on the potential for this platform. I’ve just spent the last week in San Francisco, Sunnyvale, Cupertino and Santa Clara and you can count on all the big players to join in with this audio revolution.

Hearables aren’t really standalone items (much like headphones are pretty useless without an input device), they offer an information layer on top of existing apps and operating systems. Push notifications, emails, Tweets and text messages read aloud and sat nav directions straight into your head. Hearables could allow you to leapfrog an entire platform, making smartwatches irrelevant and offering a more useful 1-2-1 voice communication with the smartphones in our pockets.

AI assistants such as Siri, Cortana and Google Now will make this process as seamless and friendly as possible, if we can all get over the social stigma of seemingly shouting at ourselves in public. This was never a good look for estate agents and city traders in the era of bluetooth headsets. Swipe gestures and heart rate monitors are likely to add extra hardware value but software is the main driving force.

I have a confession to make, I don’t like wearing headphones. This means adopting Hearables is a bigger leap for me than anyone already happy to plug themselves in on a daily basis. A smartwatch was an easier step as I’ve aways worn a ‘regular’ wristwatch – it’s just a shame most are crap at being watches.

I was one of the first to test a set of Here headphones and I was keen to realise their potential. Accurate audio selection, digital filtering and app control - sounds good, right? Actually I switched on the oversized in-ear wireless devices, pushed them in, blocking out all audio, then dialled up various preset filters via the app. The novelty of slightly quieter street or office noise or reverb added to voices or music wore off very quickly for me and I was relieved to remove the devices. It certainly made me appreciate ‘real’ sound, using my own ears rather than a bionic pair.

If you fancy a genuine glimpse into the future, put your money down for a pair of Pilot Hearables - a Smart Earpiece Language Translator on Indiegogo. They will translate a selection of languages live in-ear, fulfilling your secret agent fantasy, or just making you the ultimate global traveller - for business or pleasure. Now that will be genuinely useful, when they launch next year… probably.

With the growing popularity of VR and AR headsets, headphones are more useful than ever when attempting to add 3D audio to the 3D imaging. Unfortunately, we face a real problem when demonstrating the tech. It’s hard enough knowing what someone is viewing in a VR demo - try it with headphones, especially in-ear. Who wants to share someone else’s ear wax? 

You want my advice? Forget early adoption as the current crop of Hearables are expensive and attention is on features rather than audio quality. If you need new headphones right now, buy the best you can afford. If you don’t? Wait a little longer and the audio revolution will happen anyway.