Now Listen Up

The next big revolution is gathering pace. No, not Virtual Reality – that’s the current revolution, the next battle for digital supremacy will take place in your ears. Say hello to Hearables.

OK, I admit I could have written about this last year, before everyone else, got in with the scoop and taken all the glory for shouting about the next digital platform. I chose not to because everyone wants me to have an opinion on VR. That’s no bad thing, with #StereocastVR about to launch and enough virtual reality projects to last us years at Brandwidth, but I’ve been speaking about IoT, Connected Cities, Wearables, FashTech, Movie Innovation, Retail and much more at events around the world. I’ll just stop briefly to add Hearables to that list…

I’m not going to review the current contenders, you can find that elsewhere but I will comment on the potential for this platform. I’ve just spent the last week in San Francisco, Sunnyvale, Cupertino and Santa Clara and you can count on all the big players to join in with this audio revolution.

Hearables aren’t really standalone items (much like headphones are pretty useless without an input device), they offer an information layer on top of existing apps and operating systems. Push notifications, emails, Tweets and text messages read aloud and sat nav directions straight into your head. Hearables could allow you to leapfrog an entire platform, making smartwatches irrelevant and offering a more useful 1-2-1 voice communication with the smartphones in our pockets.

AI assistants such as Siri, Cortana and Google Now will make this process as seamless and friendly as possible, if we can all get over the social stigma of seemingly shouting at ourselves in public. This was never a good look for estate agents and city traders in the era of bluetooth headsets. Swipe gestures and heart rate monitors are likely to add extra hardware value but software is the main driving force.

I have a confession to make, I don’t like wearing headphones. This means adopting Hearables is a bigger leap for me than anyone already happy to plug themselves in on a daily basis. A smartwatch was an easier step as I’ve aways worn a ‘regular’ wristwatch – it’s just a shame most are crap at being watches.

I was one of the first to test a set of Here headphones and I was keen to realise their potential. Accurate audio selection, digital filtering and app control - sounds good, right? Actually I switched on the oversized in-ear wireless devices, pushed them in, blocking out all audio, then dialled up various preset filters via the app. The novelty of slightly quieter street or office noise or reverb added to voices or music wore off very quickly for me and I was relieved to remove the devices. It certainly made me appreciate ‘real’ sound, using my own ears rather than a bionic pair.

If you fancy a genuine glimpse into the future, put your money down for a pair of Pilot Hearables - a Smart Earpiece Language Translator on Indiegogo. They will translate a selection of languages live in-ear, fulfilling your secret agent fantasy, or just making you the ultimate global traveller - for business or pleasure. Now that will be genuinely useful, when they launch next year… probably.

With the growing popularity of VR and AR headsets, headphones are more useful than ever when attempting to add 3D audio to the 3D imaging. Unfortunately, we face a real problem when demonstrating the tech. It’s hard enough knowing what someone is viewing in a VR demo - try it with headphones, especially in-ear. Who wants to share someone else’s ear wax? 

You want my advice? Forget early adoption as the current crop of Hearables are expensive and attention is on features rather than audio quality. If you need new headphones right now, buy the best you can afford. If you don’t? Wait a little longer and the audio revolution will happen anyway.

Dawn of the DumbWatch 2.0

I’ve been living with the interactive wrist revolution for a few years and I first wrote about the state of the smartwatch market during my visit to CES 2015. For the following 12 months I found plenty of words but struggled to find the right ones. What went wrong?

I haven’t fallen out of love with smartwatches, but they haven’t made much of an effort to spice up our relationship. I’ve spent a year reviewing watches of all shapes and sizes, various operating systems with differing views on the future of the digital timepiece.

When I wrote my first Dawn of The DumbWatch (4 years after my HD3 SLYDE review), the Apple Watch still hadn’t arrived and all talk of smartwatches at CES 2015 was about Apple’s imminent entry into the market. We’d already been working with Cupertino’s timepiece prior to launch so I wasn’t as excited by it’s arrival as many. Was that through familiarity, or something else?

Apple sold more Watches in one day than the entire Android Wear market had in the previous year and as a standalone smartwatch, it’s the best of the best. The Retina screen is every bit as stunning as the iPhone’s and it’s beautifully made but I really wanted Apple to completely reinvent the watch, rather than evolve it.

Evolution or revolution, they couldn’t avoid the issue of battery life and to conserve energy, Apple ensured the screen only turned on with a finger tap or turn of the wrist. Both actions annoy me. I want to be able to glance at my watch (often subtly) to tell the time, not tap it or bend my wrist at an unnatural angle.

It’s as this traditional timepiece that the Apple Watch suffers. I’m not entirely comfortable wrapping something around my wrist that so many others are wearing, even if the $1,500 Hermès model is available online this week. I still wear a watch and think of it as an extension of my personality, as an accessory that says something about me – but that’s not the future market for this device, or smartwatches in general.

My 6 and 10 year old daughters think most of the watches I test are brilliant and would happily wear one. Their views of conventional watches haven’t been tarnished by obsolescence and they haven’t replaced watches with a smartphone screen. They like the shiny interactive stuff and they’re very much the future smartwatch audience.

What about the rest?

Will.i.am PULS

The year didn’t begin well… Will.i.am’s PULS didn’t arrive in stores but it had potentially the worst user experience of any device, ever. So that’s probably not a bad thing. Will get’s a point for trying, but loses the rest for making a mess of everything else.

Michael Bastion ChronoWing [Update]

Although I love the look of this watch, I gave this a pretty poor review last time. I felt I owed you all an update. Not only did the watch stop working altogether on several occasions, but the metal started to permanently scar my wrist. The strap finally came undone and it fell off! I have never lost a watch in my life, so at least the Chronowing has one first to its name. A slow hand clap for HP.

Cogito Classic (Black Metal)

I’ve always had a soft spot for this watch and tried a couple of earlier models with rubber straps. The main watch design looks great and the concept of analogue hands over a digital face makes perfect sense to maximise battery life. The metal strap boosts the perceived quality but the ‘smart’ part died on me, again. RIP Cogito.

Samsung Gear S2/S2 Classic and Moto 360 Sport

What a difference a year makes! Although Samsung have actually been in the smartwatch game for years, they’ve never really made an impression on consumers. The audience wasn’t ready for the Galaxy Gear and there certainly wasn’t any glamour surrounding the launch, but the Apple Watch changed all this. Samsung, like so many others are now basking in the halo effect of Apple’s range, fashion connections and interactivity.

I originally got my hands on both Samsung models (S2 and S2 Classic) at IFA in Berlin last year and I have to say I’m impressed – with the quality of materials and both the product and on-screen design. I prefer the regular model with its contemporary approach but the Classic is a much nicer conventional watch design than the heavy-handed LG Urbane or Huawei Watch.

Interaction is controlled by a mixture of touchscreen inputs and a rotating bezel. This outer ring essentially replicates the Apple Watch crown or pinch-zoom action and I quite like it.

Motorola’s new Moto 360 Sport needs very little description other than to say it’s similar to the S2 but lacks the outer ring and gains iOS support.

Fitbit Blaze

Another established player enters the battle for the wrist. Fitbit have followed Apple’s fashion/custom format with a variety of straps. The centre of the watch is actually removable so it can be used in activities that don’t require a watch - although a wrist worn strappy thing seems the obvious choice to me. I like the form factor and it gets points for that but it isn’t going to set the world alight.

TAG Heuer Connected

Not wishing to be left behind by all the Silicon Valley new money, TAG introduced its $1,500 high-end smartwatch last year, partnering with Intel and Google (the new money). It looks and feels great, then you turn it on and it runs Android Wear which in itself isn’t a bad thing, it’s just a cheap thing. Also, the standard watch faces all mimic TAG designs and they could have tried harder, or at least attempted something stylish AND contemporary. 

Casio WSD-F10

Let’s get one thing clear, I think this smartwatch has an awful name. Now that’s out of the way, it’s only good stuff. Casio are following their own path, rather than multiple models and styles, they offer 4 colours, all with the same tough rubber strap, running Android Wear but with bespoke faces displaying an array of action data. It looks tough and backs that up by playing tough. It's water and shock proof and connects to Casio’s action-camera to operate it remotely. I’d happily add this to my (albeit pretty shoddy) collection.

Olio Model One

I fell for this watch the first time I saw a photo. Ironically, I was sat in a secret Apple Watch development room in Cupertino with the Olio on my screen, so a slightly awkward moment!

When most viable competitors are striving to set up and control their own app stores, Olio has taken a different tack. They’ve dismissed the idea of a store, preferring instead to only offer the essentials.

Whether this strategy works or not remains to be seen but Olio expects to sell far fewer watches than its rivals anyway, adopting a more traditional approach to timepiece production. Mine arrives at the end of this month. Until then, I’m sporting an analogue watch. Crazy.

So, is there hope for Dawn of The DumbWatch 3.0? I’ll be talking about ‘Hearables' next time, when the info goes in-ear. But I can’t tell you about that yet…

If you want to fill in any more gaps, all the CES and smartwatch gossip is on The Digital Loop.

#CES2016: The Year of VR. Again

In 2015, CES headlines were all about ‘The Year of Virtual Reality’ with many of the big (and small) names turning up to the annual Vegas tech pilgrimage touting consumer-ready VR headsets. Only Samsung delivered on the promise, so what happened to the rest?

Oculus held a press conference just before G3 to reveal their final Rift, Sony changed the name of their Morpheus headset to Playstation VR (or PSVR) and HTC postponed their 2015 Vive launch because they’d made a ‘major’ breakthrough. Good on HTC for holding on for a better product, because it’s well worth the wait, the Vive Pre is stunning. The Void broke ground on their first VR theme park in Utah and it’s mightily impressive, but won’t open until later this year.

I’ll also have my hands and eyes on the latest Sulon Cortex this week – but more on that when I’m allowed to tell you…

So here we are again with the usual question being asked “what’s big at CES?” Thanks to the Rift pre-order floodgates opening today, Oculus has ensured It’s VR. Again.

CES has also brought us a raft of 360º cameras (although not all ‘proper’ stereoscopic VR) including the Vuse, the Allie, Nikon’s new KeyMission 360 and Samsung’s Project Beyond. Again.

If we ever have a conversation about Virtual Reality, you’ll soon discover my views cover the extremes and there’s no fence-sitting. I love and will enthuse about the platform’s incredible potential yet have a rather negative view of some of the industry leaders, because some aren’t leading in the right direction and many aren’t pushing hard enough.

Having produced 360º videos for years doesn’t make you a marketing expert. Building great games doesn’t mean you’ll produce stunning VR experiences. The new frontier of VR studio production requires a diverse skill set and a unique understanding of how your audience will view and react to your content, not just how they’ll discover it.

If you stumble upon anyone carving themselves out a career as a VR movie mogul and they’re telling you THE future of film is VR, they’re doing more harm than good. It’s A future and a damn exciting one but claiming all films will one day be viewed in a VR headset with full 360º immersion is naive at best, chronically damaging at worst.

Think of all the movie classics that just don’t need enhancement. They’ve been brilliantly acted, superbly scripted and skilfully edited and that requirement should never go away because the film industry is a wonderful machine. Full VR would not only be cost-prohibitive but damaging to the backbone of the industry – focused storytelling.

No, I haven’t gone all retro on you, I’m not rebelling against the new Virtual world. We need to add value to really make the good stuff great. If everything is VR then it becomes white noise and loses its impact, much the same as the misplaced marketing prerogative of turning every website into an app – that just gives fuel to those that still think the app is dead.

VR is at its most powerful when pushing boundaries, offering the chance to experience the unexperienceable (that’s a word, right?)

Take the storming of Omaha beach in Saving Private Ryan, the Jakku Millennium Falcon chase from The Force Awakens or the thick of the boxing action in Southpaw, Raging Bull or Rocky 27. VR will live or die on its financial relevance to studios. It’s unrealistic to shoot an entire blockbuster but a D-Day beach scene or a single round of boxing become invaluable marketing tools for a cinematic release and an essential added extra for the digital home download. Add episodic storytelling then suddenly you’ve tapped into the micro-payment and subscription models contemporary audiences are comfortable with.

In the same way that we went through a phase with visionary publishers claiming all future books would be interactive, we’re already facing the same issue with VR. Yes, some books obviously benefit from the bells and whistles (Brandwidth’s Doctor Who Encyclopaedia and The Doors apps or our Maleficent and Saving Mr Banks iBooks are perfect examples) but for many, the reading experience needs to be just that – words and images, digested in much the same way they always were, for the same cost. But certain properties deserve more. I received an email last week via the CES Press Portal claiming the ‘real’ sex industry will always be better than ‘holographic 3D porn and teledildonics’. That may well be true, but the VR porn industry will still be huge!

To say VR is the headline act at CES is a little misleading, there’s AR too. Augmented Reality has the potential to hit an even larger demographic than the Virtual variety, simply because the audience doesn’t need to shut itself off from the outside world. The main reason I’m more excited about VR is we’ve had AR on our phones and tablets for years – even desktop PCs and laptops equipped with a camera have been able to display augmented content.

New headsets such as Microsoft’s Hololens have reignited the augmented conversation (and investment frenzy) and Google’s second attempt at Glass appears to be just around the corner, even though this isn’t actually AR but an info overlay within a single screen. Impressive tech nonetheless, but not what we’re talking about here.

If you’re losing patience waiting for the new hardware to turn up and you want to see AR 2.0 in action, grab an ODG headset – it works and has had years of development time and budget. If it’s good enough for NASA and the US ‘three letter agencies’, then it’s certainly robust enough for consumers.

2015 may not have delivered VR and AR as promised, but the potential for 2016 has never looked more real.

Fast Forward

On April 3rd 2010, the iPad was unleashed on the world and our first iPad app was ready to download on day one. Fast forward to April 24th 2015 and our first Apple Watch app is available on the day the Cupertino giant’s smartwatch hits the streets. Brandwidth’s bloody good at this stuff, but we don’t like to shout about it.

It’s easy to claim innovation and futurology are all about predicting trends and second-guessing the market. What’s more useful for clients is to take control of the path for their products, services and delivery based on facts. To achieve this, businesses need to get better at shaping their own futures. 

In 2010 the iPad-related headlines were for our incredible Guinness World Records app, now we’ve developed an extension to our existing Vodafone Porsche Car Connect app for Apple Watch. Neither of these apps were knee-jerk reactions to product announcements, they were carefully planned, developed and crafted titles, targeted to maximise user experience for new audiences.

We didn’t wait for an official announcement for either tablet or watch. I hinted at the possibility of Apple’s tablet back in 2009 (and referenced the ‘iPad’) and we’ve been planning for an Apple Watch for nearly three years. The Porsche Car Connect app wouldn’t have been possible without a visionary client, willing to take a few risks for a well-deserved halo effect. The same can be said for Guinness World Records and both clients shared in the roller-coaster ride towards launch day. It was worth every minute!

By creating bespoke products for new technology we’ve added value rather than noise. Unfortunately, for the next few months there will be a lot of white noise surrounding the Apple Watch. The temptation for existing app publishers will be to develop smartwatch extensions just for the sake of it. To make something just because they can and because their audience is demanding content for their new toys.

Stop. if you merely add clutter to what is already a small piece of digital real estate, you’ll run the risk of consumers wanting the app off their watch AND their smartphone.

We’re entering a challenging phase in UI design. Just when you thought screens were getting bigger, along comes a new era of tiny wrist-worn technology requiring effective and intelligent design, not merely smaller text and images.

Here’s the smartwatch rule to apply, as a designer, developer or client: “If there is value added by delivering information or functionality more conveniently on the wrist than any other screen, do it. It’s the future and your audience will expect it.”

We’re not afraid of firsts but they’re carefully researched, meticulously planned and expertly produced. They’re not punts based on guesswork, dressed up as analysis. We don’t bet it all on red unless we’ve been instrumental in designing a red thing.

Top L-R: Guinness World Records: At Your Fingertips, Early Apple Watch connected concept, Oculus Rift Light Saber battle. Bottom L-R: Toyota Auris 3D filming, Lexus Symphony Orchestra, Holiday Inn Green Room.

It’s not all about Apple and apps either, demonstrated by our award-winning Lexus Symphony Orchestra, 3D screens, gestural interaction and a gold medal won at the Hampton Court Flower Show for our Holiday Inn Green Room… and a bunch of things you haven’t seen yet.

The future’s bright, because we’re busy designing bright things.