Uploading The Future…

The doors of the elevator open and instead of facing inwards towards the security of a welcoming carpeted corridor, they reveal a 30 storey drop on the outside of a gleaming glass structure at the heart of a bustling city. The wind hits you, every hair stands on end and you struggle with a moment of panic, staring into the unknown. Then adrenaline kicks in, your mind races and you take a step forward…

I’ve faced exactly this scenario in virtual reality, although I like to bungee jump and abseil so I didn’t cling to the back of the elevator. However, I’m not describing a utopian or dystopian digital future. Individuals and businesses face this kind of dilemma every day but most choose to stay where they are, or even step backwards rather than commit to change and champion progress.

There’s nothing wrong with appreciating what you have or taking inspiration from what you had, but to truly innovate you need to push boundaries and look to the future.

And that’s what I’ve been doing for 34 years.

Boundary-pushing isn’t always welcomed, but my brand of change has never failed to deliver results. From my earliest business interests (at the age of 13), starting a magazine and software label, through a career as a graphic designer, to the combination of design, technology and innovation over the last decade.

I’ve told heads of global automotive brands to integrate reclining seats for sex in autonomous vehicles. I’ve given VR advice on Capitol Hill at the heart of US Government. I have demonstrated emerging technology to NATO, told Apple where to focus on Wearable Tech, Publishing and AR and continue to test products, services and theories to destruction – or survival.

In 2009, I successfully predicted the existence of Apple’s iPad and helped deliver the first app on day one to expand opportunities for the Publishing industry. I designed, produced and wrote one of Apple’s first interactive iBooks (Design top 20 for 6+ years). I followed this with deeper focus on Wearable Technology, resulting in an automative app title alongside the launch of the Apple Watch.

But what happens when the technology we’re faced with doesn’t go far enough, or the messages from or about an industry just aren’t going anywhere? You push and you deliver your own results. Nowhere is that better illustrated than in my 48 hours in Virtual Reality where I tested full body interaction driving a go-kart and strapped to the top wing of a bi-plane, fell asleep and woke up in VR to test mental awareness and had a tattoo whilst wearing a headset to prove the benefits of virtual distraction to mitigate pain.

I didn’t set out to write an ‘Isn’t Dean Innovative’ list, but I’ve found myself personally pushing these boundaries for decades rather than simply quoting other people’s experiences – or accepting “no” for an answer. As I said in my TEDx Athens talk...

“I’d rather apologise for something awesome, than ask permission for something lame”

…which is why I’m excited to announce that I am now taking those 34 years of valuable experience to the rest of the world as a Design, Technology and Innovation Consultant. I’ll be continuing to develop my XR Immersion Suit to push boundaries in ALL the realities, bring these to life on global corporate and public stages and help others to push their own boundaries.

I also plan to write a book about the future of Automotive and Mobility – but I can’t offer you everything in one article.

So let’s step back into that elevator again. Don’t worry, I won’t make you jump off the building this time, but forget about Dave in accounts, or that Board meeting on floor 27, or the canteen at your designated lunch hour. Press a number you’ve never pressed before and begin a voyage of discovery. It might only be the mail room, but you could find yourself on the Holodeck or in a chamber full of cryogenically frozen world leaders.

But you won’t know if you don’t try. It’s why I'm not afraid to tell it like it is, how it’s going to be, and how to design the future.

I am, and always will be, a rebel with a cause.

Goodwood Festival of Speed: Alive and Kicking

Contrary to popular belief, the motor industry is alive and well… and Goodwood Festival of Speed once again proves this point. 

This annual automotive extravaganza isn’t an out-of-touch bubble of petrol-headed enthusiasts descending on Lord March’s estate – it’s proof that there’s hope for an extraordinary industry.

I’m the first to talk about the future of the business, where incredible technology will deliver a safer and more efficient transportation network, but I’ll always counter this with a need for brand individuality and a personal love of driving. Give me autonomous commuting, but hands-on engagement for those twisting back roads. I want to see alternatives to fossil fuels, but silence isn’t always golden so deliver the sound of the future, not merely the vision.

I’ve written enough about Goodwood to avoid repeating myself again, but this incredible event is a sell out every year. Attendees of all ages reminisce about past racing glories, touch the supercars of today and marvel at the concepts for the next generation of characterful transportation.

You won’t find bottom-of-the-range city cars – this is about realising potential and dreaming big and it’s how the brands with panic in their eyes can best educate future audiences to the benefits of driving and ownership.

From a stunning show, I’ve chosen my top 4 cars and the best luxury and volume brands…

4 > Renault R.S. 2027 Vision

A stunning realisation of the future of F1 racing, from the company already bringing us Formula E racers and their own F1 efforts. I hope Formula 1 reaches this level of design thinking before 2027!

3 > Jaguar XE SV Project 8

Jaguar’s smallest offering (until the I-Pace arrives) on steroids. The SVO team has injected 200mph and 600PS into this saloon to deliver 0-60 dash in 3.3 secs and a great looking car. I love the honeycomb face.

2 > Aston Martin Valkyrie

Bringing the hyper to hypercar, this automotive project with RedBull Racing looks more like a fighter jet for the road. It’s hard not to appreciate the aerodynamic superiority and unashamed nod to the future. Very nearly my number one but the green centre stripe loses a point. It works on a Ford GT, but seems unnecessary here – even if it is a nod to the racing team.

1 > Robocar

Top spot goes to a car encompassing design, innovation, technology and the future of autonomous racing. This vision of supremely talented British designer Daniel Simon is driving its development alongside the Formula E racing series and ticks all the automotive boxes.

Top Luxury Auto Manufacturer > BMW

This sporting marque brought the beautiful 8 Series Concept to Goodwood, alongside the hybrid i8 supercar in some adventurous liveries. These halo models continue to filter their design inference down to the rest of the range and push technological development without sacrificing driving pleasure.

Top Volume Auto Manufacturer > Renault

A great show for Renault! Not only hitting my top 4 with their R.S. 2027 Vision, but also bringing some EV madness in the shape of their ZOE eSport Concept and the Alpine compact supercar. I just wish the Zoe had been equipped with a stunning sound generator for the hill climb. Something to consider for Formula E where everything sounds like Scalextric cars when it has the potential to emulate Star Wars!

Here’s to Goodwood Festival of Speed 2018. We don’t need to wait to be excited though, these cars are amazing 365 days of the year!

IoC: Internet of Cars

What’s the biggest auto show in the world? Geneva, Paris, Frankfurt, Detroit? Nope, with 180,000 attendees spread over 2.5 million sq ft, it’s CES in Las Vegas. Isn’t it full of robots, drones, augmented reality, touch screens and IoT? Yep, and so are the cars.

I’m not about to write a preachy outsider’s view of the automotive future or an insider’s defence of the industry – rather uniquely, I have feet placed firmly in both camps and a tattoo across my skull that reads ‘petrol head’.

OK, the tattoo’s on the inside and I actually like electric propulsion as well as exhaust sniffing. It’s a good job too as the main headlines at CES were all made by cars fuelled from the wall, not the pump.

Faraday Future made a triumphant return to the Nevada stage with their FF 91 at a glitzy live-streamed event. Last year they revealed a concept resembling the Batmobile, twelve months later, it was a far more practical SUV.

For all the glamour, slick branding and live theatre, the focus was on a record attempt – could the new FF 91 beat the Bentley Bentayga, Ferrari 488 GTB and Tesla Model X from 0-60mph? It did, by 0.01sec, hitting the mark in 2.39 sec. I’m not convinced many in the audience bought into the line that someone torn between the Ferrari and the FF 91 would choose the SUV over the supercar based on a straight line dash. Show them both a series of twisting corners and see who emerges at the other end with a smile on their face and who has their half-digested lunch in their lap.

Speaking of smiling faces, that’s exactly what I’d had earlier the same day as I spent quality time with the team from Lucid Motors – another EV startup focused on disrupting the automotive industry. Their forthcoming ‘Air’ also makes a fast dash from 0-60 but the story behind it is one of driving dynamics, rather than straight line bragging rights. Lucid’s CTO Peter Rawlinson, formerly Chief Engineer at Tesla and Lotus, put forward a strong case for his passionate team of 300+ employees and why they’re convinced driving and design appreciation will be just as important as battery range and autonomous tech to the Lucid audience.

Rawlinson believes their battery, developed in partnership with Samsung SDI, is a genuine differentiator in a new world of range anxiety. “It’s not just about distance, but sustained range. The breakthrough cell density is resistant to battery charge depletion usually experienced with repeated fast-charging.” The automotive industry faces many of the issues we already encounter with our personal technology, such as connectivity and mobile phone batteries caught in a recharging memory cycle of decreasing shelf life – not something we’ll tolerate when spending $100,000+ on a luxury car.

VP of Design, Derek Jenkins, former Director of Design at Mazda and VW told me he’d relished the creative challenges when starting with an automotive clean sheet. Sensors for autonomous driving need to be integrated, rather than added to a familiar silhouette and the interior design maximises the space around the electric drivetrain, rather than one inherited from the mechanical components of a traditional combustion engine.

It’s Rawlinson’s engineering appreciation and Jenkins’ design skills that brought the aforementioned smile to my face as we headed out onto the dusty Vegas roads in a development prototype. Peter eagerly hanging the back end out at every opportunity, putting that passion for driving into action!

Lucid now needs to start work on their $700M Arizona factory. This has been previously misreported as a similar model to Faraday Future’s, with funds coming from their own Chinese billionaire – not so, as Rawlinson stressed “this is an American company.” Despite their intentionally understated message, they seem to be heading in the right direction at the right speed as the Air is slated for production in 2019, with first year projections of 8-10k units, rising to 50-60k.

Although Lucid seems to be on track, Faraday’s FF 91 still lacks one important ingredient – money. Vital funds need to be released by Chinese backer, Founder and CEO of LeEco Jia Yueting so work can resume on their Nevada factory. Many keep referring to Faraday Future as the ‘Tesla killer’ as if this is a good thing. It’s not, and Elon Musk has frequently said the industry needs many EV-first players to shake up the competition, not kill it!

So where does this leave everyone else? Ford, Nissan, Toyota, Honda, Hyundai, Mercedes and others had CES concepts to show off their latest vision for the future of vehicle connectivity – inside and out – and how they’ll all drive themselves, but BMW took out the most real estate.

Here I put my cards on the table as I drive a BMW, but it’s a petrol model and I haven’t made the jump to hybrid or electric yet as I’m still addicted to their turbocharged straight six. However, this doesn’t stop the Bavarians from trying to tempt me into an ‘i model’ every year at CES. In 2015, I piloted BMW’s petrol-electric supercar around the streets of Vegas. This year, they drove me to the ‘Speed Vegas’ desert racing circuit in an i3, then let me loose in an i8 around the track!

Compared to Faraday Future and Tesla’s unnatural obsession with straight line speed, this track session was a superb way to demonstrate the benefits of a car that is just as comfortable in the corners as the straights – and that’s a fun vision for the future!

And that future isn’t all about speed and performance. All manufacturers need to connect – with devices, the consumers that use them and the world around us. We already have a reasonable expectation that our phones will talk to our cars and in doing so, will add functionality. When our cars become fully autonomous, the safety restrictions fall away and we’ll demand entertainment, office functionality and more.

More? Well, I spoke at FutureFest in London last year and Cindy Gallop was on stage before me, talking about the statistics for sex in cars. It’s higher in countries where larger families share smaller houses as the car naturally presents an intimate space – but auto manufacturers continually fail to recognise this. Imagine the potential to relieve the boredom of a long autonomous journey with some connected sexy times. Auto brands take note, if the car is rockin’ time to come knockin’.

The very public message from the car companies at CES was “we’re in control”. This is true to a point, but it’s mostly tinged with an air of panic as they all know the future can’t be delivered overnight. Many believe their music and movie-streaming audience will no longer wish to drive or own cars and this is increasingly the message from industry analysts. But this is mostly educated guesswork and the future isn’t predetermined so the automotive business needs to give its customers a reason to love their products, want to drive them (when not having sex) and make them their own.

The only way to do this is to connect to the future audience – the ones who currently have no concept of car ownership and have never even gripped a steering wheel. Don’t neglect existing customers, but enlist their help as they’re the drivers, owners and brand advocates that can help to share the reasons we choose a Union Jack roof for a MINI, spec 20” alloys on an Audi, tick the box for red stitching with black leather on an Alfa, and take a deep breath of ‘new car smell’ when we drive away from a dealership.

I’m a petrol head for life, even if we replace the petrol with a plug socket, the dashboard with an iPhone and the dealership with a VR headset.

Dawn of the DumbWatch 2.0

I’ve been living with the interactive wrist revolution for a few years and I first wrote about the state of the smartwatch market during my visit to CES 2015. For the following 12 months I found plenty of words but struggled to find the right ones. What went wrong?

I haven’t fallen out of love with smartwatches, but they haven’t made much of an effort to spice up our relationship. I’ve spent a year reviewing watches of all shapes and sizes, various operating systems with differing views on the future of the digital timepiece.

When I wrote my first Dawn of The DumbWatch (4 years after my HD3 SLYDE review), the Apple Watch still hadn’t arrived and all talk of smartwatches at CES 2015 was about Apple’s imminent entry into the market. We’d already been working with Cupertino’s timepiece prior to launch so I wasn’t as excited by it’s arrival as many. Was that through familiarity, or something else?

Apple sold more Watches in one day than the entire Android Wear market had in the previous year and as a standalone smartwatch, it’s the best of the best. The Retina screen is every bit as stunning as the iPhone’s and it’s beautifully made but I really wanted Apple to completely reinvent the watch, rather than evolve it.

Evolution or revolution, they couldn’t avoid the issue of battery life and to conserve energy, Apple ensured the screen only turned on with a finger tap or turn of the wrist. Both actions annoy me. I want to be able to glance at my watch (often subtly) to tell the time, not tap it or bend my wrist at an unnatural angle.

It’s as this traditional timepiece that the Apple Watch suffers. I’m not entirely comfortable wrapping something around my wrist that so many others are wearing, even if the $1,500 Hermès model is available online this week. I still wear a watch and think of it as an extension of my personality, as an accessory that says something about me – but that’s not the future market for this device, or smartwatches in general.

My 6 and 10 year old daughters think most of the watches I test are brilliant and would happily wear one. Their views of conventional watches haven’t been tarnished by obsolescence and they haven’t replaced watches with a smartphone screen. They like the shiny interactive stuff and they’re very much the future smartwatch audience.

What about the rest?

Will.i.am PULS

The year didn’t begin well… Will.i.am’s PULS didn’t arrive in stores but it had potentially the worst user experience of any device, ever. So that’s probably not a bad thing. Will get’s a point for trying, but loses the rest for making a mess of everything else.

Michael Bastion ChronoWing [Update]

Although I love the look of this watch, I gave this a pretty poor review last time. I felt I owed you all an update. Not only did the watch stop working altogether on several occasions, but the metal started to permanently scar my wrist. The strap finally came undone and it fell off! I have never lost a watch in my life, so at least the Chronowing has one first to its name. A slow hand clap for HP.

Cogito Classic (Black Metal)

I’ve always had a soft spot for this watch and tried a couple of earlier models with rubber straps. The main watch design looks great and the concept of analogue hands over a digital face makes perfect sense to maximise battery life. The metal strap boosts the perceived quality but the ‘smart’ part died on me, again. RIP Cogito.

Samsung Gear S2/S2 Classic and Moto 360 Sport

What a difference a year makes! Although Samsung have actually been in the smartwatch game for years, they’ve never really made an impression on consumers. The audience wasn’t ready for the Galaxy Gear and there certainly wasn’t any glamour surrounding the launch, but the Apple Watch changed all this. Samsung, like so many others are now basking in the halo effect of Apple’s range, fashion connections and interactivity.

I originally got my hands on both Samsung models (S2 and S2 Classic) at IFA in Berlin last year and I have to say I’m impressed – with the quality of materials and both the product and on-screen design. I prefer the regular model with its contemporary approach but the Classic is a much nicer conventional watch design than the heavy-handed LG Urbane or Huawei Watch.

Interaction is controlled by a mixture of touchscreen inputs and a rotating bezel. This outer ring essentially replicates the Apple Watch crown or pinch-zoom action and I quite like it.

Motorola’s new Moto 360 Sport needs very little description other than to say it’s similar to the S2 but lacks the outer ring and gains iOS support.

Fitbit Blaze

Another established player enters the battle for the wrist. Fitbit have followed Apple’s fashion/custom format with a variety of straps. The centre of the watch is actually removable so it can be used in activities that don’t require a watch - although a wrist worn strappy thing seems the obvious choice to me. I like the form factor and it gets points for that but it isn’t going to set the world alight.

TAG Heuer Connected

Not wishing to be left behind by all the Silicon Valley new money, TAG introduced its $1,500 high-end smartwatch last year, partnering with Intel and Google (the new money). It looks and feels great, then you turn it on and it runs Android Wear which in itself isn’t a bad thing, it’s just a cheap thing. Also, the standard watch faces all mimic TAG designs and they could have tried harder, or at least attempted something stylish AND contemporary. 

Casio WSD-F10

Let’s get one thing clear, I think this smartwatch has an awful name. Now that’s out of the way, it’s only good stuff. Casio are following their own path, rather than multiple models and styles, they offer 4 colours, all with the same tough rubber strap, running Android Wear but with bespoke faces displaying an array of action data. It looks tough and backs that up by playing tough. It's water and shock proof and connects to Casio’s action-camera to operate it remotely. I’d happily add this to my (albeit pretty shoddy) collection.

Olio Model One

I fell for this watch the first time I saw a photo. Ironically, I was sat in a secret Apple Watch development room in Cupertino with the Olio on my screen, so a slightly awkward moment!

When most viable competitors are striving to set up and control their own app stores, Olio has taken a different tack. They’ve dismissed the idea of a store, preferring instead to only offer the essentials.

Whether this strategy works or not remains to be seen but Olio expects to sell far fewer watches than its rivals anyway, adopting a more traditional approach to timepiece production. Mine arrives at the end of this month. Until then, I’m sporting an analogue watch. Crazy.

So, is there hope for Dawn of The DumbWatch 3.0? I’ll be talking about ‘Hearables' next time, when the info goes in-ear. But I can’t tell you about that yet…

If you want to fill in any more gaps, all the CES and smartwatch gossip is on The Digital Loop.